James Alvarez

Jim spent his first 20 years in business around marketing applications and technology working with the original Service Bureau Company (SBC), Dun & Bradstreet (D&B) and a variety of startups during the 1980’s. His experience includes the marketing of  the first automated analytic and modeling platform in the mid 1980’s and the first large scale CRM system in the early 90’s. Jim also pioneered the use of public information from county courthouses in the direct marketing industry. Using this unique information he developed the first targeting system for homeowner related financial services in the early 90’s.

In 1992 Jim started Marketing Information & Technology, Inc. (MITI) in his basement and grew it to 100 employees without the use of Venture Capital. MITI delivered ultra-large scale Customer Acquisition and CRM systems, as an ASP, to major banks, insurance and telecommunication companies. The MITI team had multiple technical breakthroughs including the first three tiered keying technology for marketing systems, a ground breaking prospecting system linking credit and demographic data together in accordance with the FCRA, and analytic solutions for targeting everything from Hispanics, to subprime loans and second mortgages. These innovations were the foundation of many marketing systems for companies like AT&T, Nationwide Insurance, Wells Fargo Bank and Wachovia. Jim sold MITI to Choicepoint in 2001.

Since 2002 he has been an avid fisherman and skier and does startups along with Angel investing. He prefers big ideas especially in content and  sales and marketing service companies like Crowdly and Rednote. He also mentors in the BC Venture Capital Competition where his company for 2012, Namid Beetle Design (NBD) Water won first place with a technology that takes water from the air in the most arid places on Earth. He was assigned the best horse in the race and takes no credit for their success.

Jim is an entrepreneur before he is an investor and prefers founders with a desire to build a business, not raise money. In a previous life he was, and still is, a United States Marine.